We’re the
Go Company

We grow Fulfillment By Amazon brands and make them Go North

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Founded by a team of FBA entrepreneurs, delivering organic profit growth like only entrepreneurs can.

30+

Brands in the group

70+

New product launches in pipeline

42%

Organic net sales growth (YoY pro forma LTM Jun’23 in SEK)

10%

Organic Profit growth (Profit before overhead costs, YoY pro forma LTM Jun’23 in SEK)

80%

of the team have FBA experience

90%

of brands who signed LOI are acquired

30

days to close a deal

Our Nordic values

When you live at the end of the road, you have to be a good neighbour. That’s where our Nordic values come from. A harsh Scandinavian climate, with few resources and far between families. To survive and thrive, you need to work as a collaborative community. Take care of each other, and the environment around you.

ABOUT US

A seller experience designed by sellers

Being FBA (Fulfilment by Amazon) entrepreneurs ourselves, we felt that some aggregator practices seemed unnecessarily complicated, with legal language and financial terms that left the seller with a sense of uncertainty. So, we designed our Mergers & Acquisitions process by interviewing sellers. Asked what they wanted and how they like working—ensuring a smooth process and a win-win for everyone.

  • Lead to LoI
    • Handover
    • Sourcing
    • Procurement
    • Shipment
    • Replenishment
    • Warehousing
    • FBA
    • Returns
    2 weeks
  • DD & Closing
    • Handover
    • Sourcing
    • Procurement
    • Shipment
    • Replenishment
    • Warehousing
    • FBA
    • Returns
    3 weeks
  • Brand Handover
    • Handover
    • Sourcing
    • Procurement
    • Shipment
    • Replenishment
    • Warehousing
    • FBA
    • Returns
    1 week
  • Brand Onboarding
    • Handover
    • Sourcing
    • Procurement
    • Shipment
    • Replenishment
    • Warehousing
    • FBA
    • Returns
    3 months
  • Brand Acceleration
    • Handover
    • Sourcing
    • Procurement
    • Shipment
    • Replenishment
    • Warehousing
    • FBA
    • Returns
    Supply Chain Acceleration
    • Handover
    • Sourcing
    • Procurement
    • Shipment
    • Replenishment
    • Warehousing
    • FBA
    • Returns
    11 months
  • Business
    as usual
    • Handover
    • Sourcing
    • Procurement
    • Shipment
    • Replenishment
    • Warehousing
    • FBA
    • Returns
    Post Earnout

We are searching for the next generation of Go North brands.

APPLY NOW

In the media

Go North works across a range of categories, developing products that people love

Our Team

Culture eats strategy for breakfast” – knowledge within the team and the culture is something no one can ever copy/paste. Go Humans, Go North!

Johan Hallenby CEO / Founder Go North

Jonas Arlebäck

Group CFO

Scott Henshaw

Chief Operating Officer

Peter Bladh

Chief Technology Officer

Jessika Lind Petrén

Chief Sustainability Officer

Decor
Life@GoNorth JOIN THE TEAM