Go North is an e-commerce aggregator operated by Amazon FBA entrepreneurs.
We acquire and scale brands on Amazon and
beyond.
Go North is about more than just acquiring Amazon brands.
It’s about providing resources to entrepreneurs. By selling their Amazon FBA brand to Go North, they get the funding to do what’s next. To go further, to go faster . We’re building an ecosystem of e-commerce entrepreneurs, empowered to Go North.
Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build |
Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build |
Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build |
Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build |
Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build |
Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build |
Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build |
Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build |
We believe values create value.
We’re driven by innovation and creativity, with a strong human focus—our products need to put the user experience before anything. We believe in equality, compassion, and what like-minded people can achieve when working together.
01
We connect with entrepreneurs we believe in.
We work closely together with the entrepreneur to ensure that the brand is a good match, in good hands, and that deal is done right.
02
We use data at scale, to scale.
We build all our brands with informed data driven decisions supported by a set-up of public software tools built for the Amazon space.
03
We close at the speed of e-commerce.
We acquire brands online, using Amazon SellerCentral as the data-room. This leads to quick due diligence processes, low risk and smooth migration process.
04
“As FBA entrepreneurs, we figured it made sense to build an
aggregator with the seller experience at the core of everything we do.
That way, the seller will partner with us on their next brands too – and
that’s how we build the world’s best e-commerce community.”
– Johan Hallenby 
CEO/Founder
In The Media
Go North Group AB (publ)
issues senior secured
floating rate bonds of
SEK [225,000,000] to buy
and grow Amazon
Marketplace businesses
Go North celebrates
raising 225,000,000
additional million SEK-
"On our way to become
a unicorn"
Martin Hävner for breakit.se
Go North, aiming to
become Europe's next
unicorn, closes 77.5M
SEK in seed round
led by eEquity
Yahoo Finance
The Amazon entrepreneur
brings in substantial
funding - “The market is hot”.
David Gustavsson for ehandel.se
Buys brands on
Amazon - wants to be
Europe's next unicorn
Julia Caesar for Dagens Industri
Tech-profiles make major
investment - Go North
aims to acquire a new
e-commerce brand per
week during 2022.
Stefan Lundell for breakit.se
Go North Group AB (publ) - Initiates a written procedure
Go North Group AB (publ) – Approval of written procedure and amendments and waivers to the terms and conditions of the Bonds
Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build |
Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build |
Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build |
Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build |
Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build |
MEET THE TEAM
We’re a fast growing team of individuals who believe in the power of e-commerce.
15+ years experience as an entrepreneur and investor/board member. Amazon operator since early 2020. CEO/Founder of Fitness company Viscus which was acquired by SATS Sports Club 2019. Investor and x-board member in start-ups like Fello (Acquired by Telia 2019), YourCFO, Nordish Market, Jascha etc. Exec. MBA + MSc Economics.
7+ years experience in entrepreneurship, M&A, finance and E-commerce. Previously CFO/COO at Insert Coin, ICM engineer at Atlas Copco and entrepreneur. Founder of WB watches and WB advisory. MSc Business Design (ICM)
15+ years in Sales and International Business Amazon operator since early 2021. Previously at Adnavem digitizing the International Logistic
Industry & driving digital transformation in the Supply Chain. Offering cargo owners full control through End-to-end collaboration, unbundling, and fewer middlemen. IHM Business School – Sales & Marketing
Industry & driving digital transformation in the Supply Chain. Offering cargo owners full control through End-to-end collaboration, unbundling, and fewer middlemen. IHM Business School – Sales & Marketing
15+ years experience in entrepreneurship, e-commerce, and sales. Extensive experience in international marketplaces such as Amazon and Zalando. SKU Manager Johan & John. Previously Marketplace manager and Co-founder of Jascha Stockholm. IHM Business School – Sales & Marketing
10+ years experience in global recruitment, people management, marketing, sales and operations. Previously COO/HR Manager at Real Estate startup Ny vy Mäklare, marketing dept at STS Alpresor, HR and internal trainings at Volvo Cars and Project Manager in EF Global Recruitment Team and Office Manager Stockholm at EF Education First. MSc International Business Administration and German language
SKU Manager Johan & John.Business Development Manager at Superb, Sales Manager Mackmyra Svensk Whisky, Restaurant Manager Landvetter Airport Hotel. Exec. MBA and Hospitality Management
20+ years experience within software development, technology for intra-logistics, IT, product management, business development and team management. Previously Director Research & Development, Director Product Management & Marketing, etc. at Kollmorgen, consultancy within digitalization at Peter Bladh Konsult AB. Executive MBA + Computer Science degree
17+ years of marketing and business development experience in high growth and world renowned medical device companies. Amazon product lead since Feb 2021, delivering $40k revenue in Q4 2021. Early investor in probiotic soda, OliPop. Coach and Mentor. Exec. MBA + MSc Engineering + Diploma Management
20+ years experience in e-commerce, marketplaces and entrepreneurship. Founder & CEO of Alva, Let’s deal (acquired by Schibsted) and System OK (acquired by Roxio). Investor in 35+ companies and Chairman/board member in Desenio, Pet Media Group, Once Upon, Glas, Hälsa Hemma, Zalster.
Student at the Stockholm School of Economics at the bachelors program retail management. Previously both host and later on project leader for Women’s finance day at SSE. BSc Retail Management.
10+ years E-Commerce Management Previously been shaping the women’s premium accessories assortment at Zalando selling to 14+ markets, building an accessories brand with products sold at a few of the biggest department stores throughout Germany, Austria and Swiss and developing the online experience for Ogaenics achieving double digit growth. Fashion & Textile Management.
Works as a researcher and lecturer at the Department of Business Administration, School of Business, Economics and Law, University of Gothenburg. Head of the Graduate School and Program Director of the Executive MBA program. Present research interests are international strategy issues in general and firms’ internationalization processes, international entrepreneurship, the relationship between headquarters and subsidiaries, as well as M&A in particular.
5+ years experience in banking and customer support. Ex-board member in Realise Communication. SKU Manager and Management Trainee at Johan & John. Previously worked as customer support at Handelsbanken, sponsor manager at Nöjes and sales at Stadium. MSc Management of growing enterprises.
5+ years experience as Photographer, Videographer and Visual storyteller.
Photographer with experience in drone photography, weddings/events/company photography and video. Experience within content creation and storytelling through photo and film.
Photographer with experience in drone photography, weddings/events/company photography and video. Experience within content creation and storytelling through photo and film.
20+ years experience as senior manager in sustainability, HSSEQ, public affairs, law and change management. Previously business owner/CEO of Lind Petrén Sustainability Affairs, HSSEQ Manager at Perstorp AB and 19 years experience at Stena Metall AB as Sustainability and Public Affairs Manager. Executive MBA + MSc Business Management + BSc Law
10+ years of experience in business development, entrepreneurship, sales and marketing. Previously Co-founder and CEO at the start-up business Suavoo, a beauty on-demand service provider. Before that, Sales and Marketing Manager at Staples and Business Development Manager at Brightvision. MSc in Business Management.
4+ years of experience in customer experience (CX), customer experience
management and strategies, management consulting, and project management. Previously Director of Customer Experience at Avinode Group, Senior Consultant at Allianz Consulting, and Co-founder of Volentos (volunteering platform for travelers “on the go”).
MSc Strategic entrepreneurship
MSc. student in Computer science at the Royal Institute of Technology (KTH) with experience in the service- and warehouse/logistics industry.
Part-time Junior Data Engineer at Go North since February 2022.
7+ years of experience in Amazon PPC Marketing and Strategy, Digital Marketing and Social Media Management. Previously founder/Amazon PPC Expert of the Amazon PPC provider Amzologist and before that Digital Marketing Manager and Head of Amazon PPC at Innoventic. Also experience in Digital Marketing and Social Media management from Good Afternoon. BSc in International Relations and European Studies.
7+ years experience in Accounting and Financial Management, reporting and financial statements and outsourcing consultancy.
Previously 7+ years at Grant Thornton Sweden as Group Manager Finance Services, Consultant Outsourcing Services, Senior Accounting Associate and Accounting Associate.
Efficiency Improvement | Sourcing | Supplier Development, Growth and Consolidation | Validation of acquired brands factories | Daily Procurement Operation | On site inspections for Go North | Code of Conduct | Logistics
4 years of experience as an Executive Assistant at Vinci Energies and Kikki.K. Before that Financial Advisor and Financial Assistant at Mölnlycke Health Care and SEB.
BcS Business Administration
4+ years experience of project management, strategic marketing, collab influencer strategy and commercial planning, marketing communication and content creating.
Previously Market Lead Manager at Jotex, Lead Collab Brand Manager at NA-KD.com and Marketing Communicator and Content Creator at Mavela.
BSc Business Management
Johan Hallenby
CEO/Founder
15+ years experience as an entrepreneur and investor/board member. Amazon operator since early 2020. CEO/Founder of Fitness company Viscus which was acquired by SATS Sports Club 2019. Investor and x-board member in start-ups like Fello (Acquired by Telia 2019), YourCFO, Nordish Market, Jascha etc. Exec. MBA + MSc Economics
Wilhelm Bergman
CFO/ Head of M&A
7+ years experience in entrepreneurship, M&A, finance and E-commerce. Previously CFO/COO at Insert Coin, ICM engineer at Atlas Copco and entrepreneur. Founder of WB watches and WB advisory. MSc Business Design (ICM)
Hampus Rudholm
COO/Supply Chain Manager
15+ years in Sales and International Business Amazon operator since early 2021. Previously at Adnavem digitizing the International Logistic Industry & driving digital transformation in the Supply Chain. Offering cargo owners full control through End-to-end collaboration, unbundling, and fewer middlemen. IHM Business School -
Sales & Marketing
Marc Melin
Brand Manager
15+ years experience in entrepreneurship, e-commerce, and sales.
Extensive experience in international marketplaces such as Amazon and Zalando.
SKU Manager Johan & John.Previously Marketplace manager and Co-founder of Jascha Stockholm. IHM Business School - Sales & Marketing
Natassja Block
Recruiter
10+ years experience in global recruitment, people management, marketing, sales and operations. Previously COO/HR Manager at Real Estate startup Ny vy Mäklare, marketing dept at STS Alpresor, HR and internal trainings at Volvo Cars and Project Manager in EF Global Recruitment Team and Office Manager Stockholm at EF Education First.MSc International Business Administration and German language
Andreas Granhage
Brand Manager
SKU Manager Johan & John.Business Development Manager at Superb, Sales Manager Mackmyra Svensk Whisky, Restaurant Manager Landvetter Airport Hotel. Exec. MBA and Hospitality Management
Peter Bladh
CTO
20+ experience as CTO & developer. TBC Bio, Director of Research & Development at Kollmorgen, Director product management & marketing, programmer, software engineer. Exec. MBA + Computer Science.
Scott Henshaw
Head of Growth
17+ years of marketing and business development experience in high growth and world renowned medical device companies. Amazon product lead since Feb 2021, delivering $40k revenue in Q4 2021. Early investor in probiotic soda, OliPop. Coach and Mentor. Exec. MBA + MSc Engineering + Diploma Management
Alexander Hars
Working Chairman / Investor
20+ years experience in e-commerce, marketplaces and entrepreneurship. Founder & CEO of Alva, Let’s deal (acquired by Schibsted) and System OK (acquired by Roxio). Investor in 35+ companies and Chairman/board member in Desenio, Pet Media Group, Once Upon, Glas, Hälsa Hemma, Zalster.
Anna Kälebo
SKU Manager / Admin
Student at the Stockholm School of Economics at the bachelors program retail management. Previously both host and later on project leader for Women’s finance day at SSE. BSc Retail Management.
Marie Palmie
SKU Manager / Germany resp.
10+ years E-Commerce Management Previously been shaping the women's premium accessories assortment at Zalando selling to 14+ markets, building an accessories brand with products sold at a few of the biggest department stores throughout Germany, Austria and Swiss and developing the online experience for Ogaenics achieving double digit growth. Fashion & Textile Management.
Roger Schweizer
SKU Manager / IB Advisor
Works as a researcher and lecturer at the Department of Business Administration, School of Business, Economics and Law, University of Gothenburg. Head of the Graduate School and Program Director of the Executive MBA program. Present research interests are international strategy issues in general and firms' internationalization processes, international entrepreneurship, the relationship between headquarters and subsidiaries, as well as M&A in particular.
Adrian Mellbin
Management Trainee
Student at the School of Business, Economics and Law University of Gothenburg. Ex-board member in Realise Communication. SKU Manager and Management Trainee Johan & John. Previously worked as customer support at Handelsbanken, sponsor manager at Nöjes and sales at Stadium. MSc Management of growing enterprises (TBC).
Alexandra Lindberg
Photo and Video Creator
5+ years experience as Photographer, Videographer and Visual storyteller. Photographer with experience in drone photography, weddings/events/company photography and video. Experience within content creation and storytelling through photo and film.
Jessika Lind Petrén
Head of Sustainability
20+ years experience as senior manager in sustainability, HSSEQ, public affairs, law and change management. Previously business owner/CEO of Lind Petrén Sustainability Affairs, HSSEQ Manager at Perstorp AB and 19 years experience at Stena Metall AB as Sustainability and Public Affairs Manager. Executive MBA + MSc Business Management + BSc Law
Linda Melin
Migration Manager
10+ years of experience in business development, entrepreneurship, sales and marketing. Previously Co-founder and CEO at the start-up business Suavoo, a beauty on-demand service provider. Before that, Sales and Marketing Manager at Staples and Business Development Manager at Brightvision. MSc in Business Management.
Ioana Clenciu
Amazon PPC Specialist
7+ years of experience in Amazon PPC Marketing and Strategy, Digital Marketing and Social Media Management. Previously founder/Amazon PPC Expert of the Amazon PPC provider Amzologist and before that Digital Marketing Manager and Head of Amazon PPC at Innoventic. Also experience in Digital Marketing and Social Media management from Good Afternoon. BSc in International Relations and European Studies.
Operations in China
Sourcing Specialists
Efficiency Improvement | Sourcing | Supplier Development, Growth and Consolidation | Validation of acquired brands factories | Daily Procurement Operation | On site inspections for Go North | Code of Conduct | Logistics
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