Meet The Team

As a community of e-commerce entrepreneurs, we take the opportunity to change the industry for the better, together.

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We’re a fast growing team of individuals who believe in the power of e-commerce.


Johan Hallenby

15+ years experience as an entrepreneur and investor/board member. Amazon operator since early 2020. CEO/Founder of Fitness company Viscus which was acquired by SATS Sports Club 2019. Investor and x-board member in start-ups like Fello (Acquired by Telia 2019), YourCFO, Nordish Market, Jascha etc. Exec. MBA + MSc Economics.


Jonas Arlebäck

20+ years of extensive experience within financial management, business and change management, tech/fintech growth activities and management consulting. 

Previously acting CEO at Qliro and before that CFO and CEO at Lowell.

COO/Head of Growth

Scott Henshaw

17+ years of marketing and business development experience in high growth and world renowned medical device companies. Amazon product lead since Feb 2021, delivering $40k revenue in Q4 2021. Early investor in probiotic soda, OliPop. Coach and Mentor. Exec. MBA + MSc Engineering + Diploma Management


Peter Bladh

20+ years experience within software development, technology for intra-logistics, IT, product management, business development and team management. Previously Director Research & Development, Director Product Management & Marketing, etc. at Kollmorgen, consultancy within digitalization at Peter Bladh Konsult AB. Executive MBA + Computer Science degree
Chief Sustainability Officer

Jessika Lind Petrén

20+ years experience as senior manager in sustainability, HSSEQ, public affairs, law and change management. Previously business owner/CEO of Lind Petrén Sustainability Affairs, HSSEQ Manager at Perstorp AB and 19 years experience at Stena Metall AB as Sustainability and Public Affairs Manager. Executive MBA + MSc Business Management + BSc Law
Chief People & Culture Officer

Roger Schweizer

Works as a researcher and lecturer at the Department of Business Administration, School of Business, Economics and Law, University of Gothenburg. Head of the Graduate School and Program Director of the Executive MBA program. Present research interests are international strategy issues in general and firms’ internationalization processes, international entrepreneurship, the relationship between headquarters and subsidiaries, as well as M&A in particular.
Chief of Supply Chain

Hampus Rudholm

15+ years in Sales and International Business Amazon operator since early 2021. Previously at Adnavem digitizing the International Logistic
Industry & driving digital transformation in the Supply Chain. Offering cargo owners full control through End-to-end collaboration, unbundling, and fewer middlemen. IHM Business School – Sales & Marketing
Brand Portfolio Manager

Andreas Granhage

SKU Manager Johan & John.Business Development Manager at Superb, Sales Manager Mackmyra Svensk Whisky, Restaurant Manager Landvetter Airport Hotel. Exec. MBA and Hospitality Management
CX/SX Manager

Jonathan Nyström Lennström

4+ years of experience in customer experience (CX), customer experience

management and strategies, management consulting, and project management. Previously Director of Customer Experience at Avinode Group, Senior Consultant at Allianz Consulting, and Co-founder of Volentos (volunteering platform for travelers “on the go”).

MSc Strategic entrepreneurship

Migration Manager

Linda Melin

10+ years of experience in business development, entrepreneurship, sales and marketing. Previously Co-founder and CEO at the start-up business Suavoo, a beauty on-demand service provider. Before that, Sales and Marketing Manager at Staples and Business Development Manager at Brightvision. MSc in Business Management.
Finance Manager

Anna Bragfeldt

7+ years experience in Accounting and Financial Management, reporting and financial statements and outsourcing consultancy.

Previously 7+ years at Grant Thornton Sweden as Group Manager Finance Services, Consultant Outsourcing Services, Senior Accounting Associate and Accounting Associate.

Marketing Manager

Lovisa Ahlm

4+ years experience of project management, strategic marketing, collab influencer strategy and commercial planning, marketing communication and content creating.

Previously Market Lead Manager at Jotex, Lead Collab Brand Manager at and Marketing Communicator and Content Creator at Mavela.

BSc Business Management

M&A Manager

Wilhelm Bergman

7+ years experience in entrepreneurship, M&A, finance and E-commerce. Previously CFO/COO at Insert Coin, ICM engineer at Atlas Copco and entrepreneur. Founder of WB watches and WB advisory. MSc Business Design (ICM)
Senior Brand Manager

Kirill Kachinsky

10+ years of experience within digital marketing, e-commerce, product management and brand management. Extensive knowledge within the Amazon and Aggregator space. 
Brand Manager

Rebecka Smith

5+ years of experience in Amazon, entrepreneurship, publishing/writing.

Talent & Development Manager

Natassja Block

10+ years experience in global recruitment, people management, marketing, sales and operations. Previously COO/HR Manager at Real Estate startup Ny vy Mäklare, marketing dept at STS Alpresor, HR and internal trainings at Volvo Cars and Project Manager in EF Global Recruitment Team and Office Manager Stockholm at EF Education First. MSc International Business Administration and German language
Global Logistics Manager

Niklas Myrbäck

15+ years experience of Supply Chain Management, E-commerce, Marketplaces and operations

Previously Operations Director for E-commerce D2C and Marketplaces at Orkla and before that also the Chief Digital Supply Chain Officer, Category Manager and Business Supply Chain Development

Global Sourcing & Procurement Manager

Andreas Gustavsson

10+ years experience of Supply Chain management, sourcing, procurement, shipping and logistics. 

Previously Head of Region at a company in Log-Tech, digitalizing the world of supply chain and building a platform for simple and effective collaboration. Before that, Logistics manager with responsibility over purchase and shipping activities, also experience from various positions such as Operations manager, logistics responsible within shipping.

Financial Systems Manager

Sara Anthony

20+ years finance experience from consulting and fixed positions up to CFO-level in the US and Nordics and Netsuit ERP. Managed Business and Financial Control teams of up to seven people, worked on international projects, implemented Netsuite ERP, been responsible for outsourcing financial services and worked with funding a small company.
Senior Brand Manager

Idan Liba

5+ years of Amazon experience and 10+ years of experience within Business Development, entrepreneurship, marketing, Brand Management and Retail Management.

Previously Brand Manager at Amazon aggregator Page.One and Client Solutions Manager at httpool.

Commercial Project Lead

Marc Melin

15+ years experience in entrepreneurship, e-commerce, and sales. Extensive experience in international marketplaces such as Amazon and Zalando. SKU Manager Johan & John. Previously Marketplace manager and Co-founder of Jascha Stockholm. IHM Business School – Sales & Marketing
Brand Acquisition Project Lead

Marcin Nowak

7+ years of experience in brand management, project management, finance and operations.

Previously Brand Manager at aggregator Razor Group and Project Leader/Area Manager at Eurocash.

Supply Chain Project Lead

Viktor Lundgren

4+ years of experience within supply chain, logistics, project management and business development. 
Chief Accountant

Maria Andersson

20+ years of experience within finance management and accounting. 7+ years of experience as a CFO from different companies.

Previously a CFO at Stellar Equipment, Gudrun Sjödén Design AB and Silvia Sweden AB and over 6 years at H&M within finance and accounting.

Application Specialist

Linn Burman

4+ years of experience in HR, Management, agile coaching, Miro, Jira, Scrum, Strategic Development and project management. 

Previously at Kollmorgen, started within HR and latest working as Release Train Engineer.

Executive Assistant

Alexandra Österman

4 years of experience as an Executive Assistant at Vinci Energies and Kikki.K. Before that Financial Advisor and Financial Assistant at Mölnlycke Health Care and SEB.

BcS Business Administration

Amazon PPC Specialist

Ioana Clenciu

7+ years of experience in Amazon PPC Marketing and Strategy, Digital Marketing and Social Media Management. Previously founder/Amazon PPC Expert of the Amazon PPC provider Amzologist and before that Digital Marketing Manager and Head of Amazon PPC at Innoventic. Also experience in Digital Marketing and Social Media management from Good Afternoon. BSc in International Relations and European Studies.
M&A Sourcing Specialist

Adrian Mellbin

5+ years experience in banking and customer support. Ex-board member in Realise Communication. SKU Manager and Management Trainee at Johan & John. Previously worked as customer support at Handelsbanken, sponsor manager at Nöjes and sales at Stadium. MSc Management of growing enterprises.

Photo and Video Creator

Alexandra Lindberg

5+ years experience as Photographer, Videographer and Visual storyteller.
Photographer with experience in drone photography, weddings/events/company photography and video. Experience within content creation and storytelling through photo and film.
Working Chairman / Investor

Alexander Hars

20+ years experience in e-commerce, marketplaces and entrepreneurship. Founder & CEO of Alva, Let’s deal (acquired by Schibsted) and System OK (acquired by Roxio). Investor in 35+ companies and Chairman/board member in Desenio, Pet Media Group, Once Upon, Glas, Hälsa Hemma, Zalster.

Nike Lindau

3+ years of experience as an accountant and talent sourcing.

Previously 2 years of experience as an accountant at Newsec and has a bachelor’s degree from the University of Gothenburg.

Jr Digital Marketer

Natascha Gerrbo

4+ years of experience of FMCG and the wellness industry. Internships within E-commerce Management.

Junior Data Engineer

Jacob Schweizer

MSc. student in Computer science at the Royal Institute of Technology (KTH) with experience in the service- and warehouse/logistics industry.

Part-time Junior Data Engineer at Go North since February 2022.

Management Trainee

Anna Kälebo

Student at the Stockholm School of Economics at the bachelors program retail management. Previously both host and later on project leader for Women’s finance day at SSE. BSc Retail Management.
Business Development Intern

Oskar Hilmersson

Business Development Intern and currently studying Matix Management of Growth program at Handelshögskolan in Gothenburg.
Marketing Intern

Alva Götesson

2+ years of experience as a consultant within e-commerce and digital marketing, brand management, and websites.

Studying to become an E-commerce Manager at IHM Business School.

Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build | 

Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build | 

Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build | 

Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build | 

Go North | Go Dream | Go Humans | Go Green | Go Grow | Go Build | 

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