One of the best decisions I made this year was to hand over my Rubber Hugger invention to Go North! I am not an Amazon guru or expert by any means and over the past 3 years my wife and I have been blessed to take our brand from no sales to over $700,000 in sales by the trial-and-error method. As we considered the future, we felt that our lack knowledge in several areas would prevent us from really taking our popular US based product to the next level. Our biggest concern was finding the right company that would help grow the product and honor the time and effort we put into building the business so far. After a few months of interviewing several companies that wanted to take over our brand we settled on working with the team at Go North. The team at Go North formulated a deal structure that was very fair and we could not be happier that we choose them to take our baby to the next level.