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The Gothenburg-based Amazon operator Go North, does not only scale up the performance of brands on Amazon. Today the Swedish e-commerce company present a firm statement by publishing its first sustainability report, highlighting year-one progress and a future roadmap.

Anybody who’s interested in the business model of a highly successful Amazon operator should read Go North’s report on sustainability. 

Not only does it provide a fascinating insight into a sprouting global business phenomenon – hyper-growing existing Amazon brands. It also manifests Go North's commitment to integrating a sustainability perspective as part of its business.

We are proud to present our first sustainability report, which marks the beginning of our journey towards a more sustainable future. We have laid a foundation for our sustainability work, and it inspires us to take the next steps in our effort to develop a responsible business.
Jessika Lind Petrén, Chief Sustainability Officer, Go North.

In just over a year Go North has acquired more than 30 brands operating on Amazon.
Once a brand is onboarded, it is piloted through the company's hyper-growth model. A multi-phase process ranging from marketing to supply chain management. The success rate is easily explained by the 2022 annual report, stating an organic profit growth of 41 % and an organic revenue growth of 57 %.

Our commitment to sustainability is not just a nice to have; it is a critical component of our strategy for creating long-term value. We believe that sustainability and profitability go hand in hand, and we are proud to say that we have already seen the benefits of this approach.
Johan Hallenby, CEO and Founder, Go North.

Go North faces sustainability challenges across the value chain, from raw material sourcing to last-mile delivery and returns. To address these challenges the company’s sustainability strategy focus on materials sustainability aspect throughout the whole value chain. Furthermore, Go North is committed to offering only evergreen products, taking a holistic approach to the product lifecycle.

During the remainder of 2023, Go North plans to grow its portfolio with at least another 20 brands. The ambitious plan ahead also includes an IPO to support the overall goal of becoming the leading Amazon operator in Northern Europe.

So please stay tuned for coming news and updates on our sustainability work.

For more information, please contact:
Jessika Lind Petrén
Chief Sustainability Officer
+46 707 752 022